Start your Iceland road adventure with Hertz, the leading car rental company* for journeys big and small.
Whether you’re chasing the Northern Lights along the Ring Road, tackling highland F-roads in a 4×4, or picking up a compact car for a quick city break in Reykjavik, Hertz Iceland puts you behind the wheel of a modern, reliable rental car backed by more than 55 years of local expertise. Compare our fleet, check today’s rates, and book your Iceland car rental online in minutes — no hidden fees, no surprises.
Before you hit the road, discover our most helpful resources:
Iceland Driving Guide | Compare Rental Vehicles | Expert Travel Tips
Our Award-Winning Journey: We are proud to hold a 10-year streak of excellence, with consecutive nominations for the World Travel Awards from 2017 through 2026.
*Hertz Iceland has been crowned “Iceland’s Leading Car Rental Company” in 2017, 2019, 2020, 2021, 2022, and 2025..
For more than five decades, Hertz Iceland has helped travelers explore the country safely and confidently. As Iceland’s longest-standing international car rental brand, we combine global standards with genuine local knowledge — from understanding seasonal F-road closures to knowing exactly which routes call for studded winter tires. Every vehicle in our fleet is under two years old, professionally serviced, and inspected before each rental, so you can focus on the journey, not the vehicle.
*Available as an add-on at time of booking or at the counter.
Iceland is one of the few destinations in the world where a rental car isn’t just convenient — it’s often the only practical way to see the country properly. Public transport is limited outside Reykjavik, tour buses follow fixed routes and schedules, and many of Iceland’s most rewarding sights — hidden waterfalls, black sand beaches, remote hot springs, and highland valleys — simply aren’t reachable any other way. Renting a car in Iceland means setting your own pace: stopping whenever the light hits a glacier just right, waiting out a rain shower before a hike, or chasing the Aurora Borealis on a clear night without waiting on a tour operator’s timetable.
A self-drive Iceland trip is also frequently more cost-effective than booking multiple day tours, particularly for couples, families, or small groups splitting the cost of a single vehicle. With Hertz Iceland, you get a rental car built for the country’s driving conditions — from reliable compacts for the Ring Road to rugged 4x4s for the highlands — plus the local support network to back you up if the weather turns.
Freedom to follow the Ring Road (Route 1) at your own pace, with no fixed itinerary
Access to remote regions — the Westfjords, the Highlands, the Eastfjords — that most tours skip
Flexibility to adapt to Iceland’s fast-changing weather without losing your day
Often more economical than stacking multiple guided day tours for a family or group
The ability to chase the Northern Lights (Sept–April) on your own schedule, not a tour bus timetable
Browse our selection of rental vehicles ideal for every Iceland road trip: from rugged 4x4s for the highlands to comfortable automatics for exploring the Ring Road. All options come fully maintained and ready for Iceland’s unique driving conditions.
Iceland Car Rental Fleet: Find Your Perfect Ride — Choose from our wide range of expertly maintained vehicles, including small cars best for solo trips, 4×4 SUVs, campers, motorhomes, and eco-friendly electric cars. Every rental is suited for Iceland's roads and weather, giving travelers maximum comfort, safety, and flexibility on their adventure.
Iceland Car Rental Fleet: Find Your Perfect Ride — Choose from our wide range of expertly maintained vehicles, including small cars best for solo trips, 4×4 SUVs, campers, motorhomes, and eco-friendly electric cars. Every rental is suited for Iceland’s roads and weather, giving travelers maximum comfort, safety, and flexibility on their adventure.
Tesla Rental cars
4×4 Rental cars
Economy small Rental cars
Compact Rental cars
Full-size Rental cars
Mid-size Rental cars
Campers and motorhome
EV/PHEV Rental cars
Automatic Rental cars
Passenger vans/minibus
Cargo vans or cargo box
Luxury Rental cars
Not sure where to point your rental car first? These are the routes Hertz Iceland customers drive most — each suited to a different trip length, season, and vehicle type.
Iceland’s iconic 1,332 km loop connecting the whole country. Allow 7–10 days to drive it comfortably in summer, longer in winter. Works well in an automatic or 4×4; paved for almost its entire length.
A compact 300 km loop from Reykjavik covering Thingvellir National Park, the Geysir geothermal area, and Gullfoss waterfall. Easily done in a single day in almost any rental car, including compacts and EVs.
From Seljalandsfoss and Skogafoss waterfalls to the black sand beach at Reynisfjara and the Jokulsarlon glacier lagoon. A 2–4 day drive, well-paved and doable in a compact or automatic car.
Often called “Iceland in Miniature” for its glaciers, lava fields, and fishing villages within a 2-day loop from Reykjavik. A 4×4 is recommended in winter.
Iceland’s most remote and dramatic region, with narrow gravel roads, fjord-side drives, and far fewer tourists. Best suited to a 4×4 and best avoided in deep winter.
Covers Lake Myvatn, Dettifoss (Europe’s most powerful waterfall), and Husavik, a top spot for whale watching. A strong summer alternative to the busier South Coast.
Interior routes such as Kjolur and Sprengisandur are only open in summer and legally require a 4×4 — conventional cars and 2WDs are not permitted and are not insured for F-road use.
Driving in Iceland is generally straightforward, but the country’s roads and weather have quirks that catch first-time visitors off guard. Here’s what every Hertz Iceland renter should know before setting off.
Between November and March, daylight is short and conditions can change within minutes. Studded or winter tires are fitted as standard on Hertz Iceland’s winter fleet. Strong crosswinds are common and can affect vehicle handling, particularly for SUVs and campers — always check the wind forecast before driving exposed coastal or highland stretches. If road.is shows a route as closed or impassable, no rental insurance will cover travel on it. Full details in our winter driving safety guide.
Coverage & Protection
Every Hertz Iceland rental includes Collision Damage Waiver (CDW) and Theft Protection (TP) as standard, reducing your liability if the vehicle is damaged or stolen. Because Iceland’s terrain is uniquely demanding on vehicles, we also offer optional coverage most international renters don’t expect to need.
Covers windscreen and paintwork chips from loose gravel, extremely common on rural roads.
Covers damage from wind-blown sand and volcanic ash, particularly relevant on the South Coast.
Reduces your out-of-pocket liability to zero in the event of a claim.
Emergency support nationwide, available as an add-on at time of booking or at the counter.
Standard coverage does not cover damage caused by driving off-road or on F-roads in a vehicle not rated for them, or undercarriage/tire damage from river crossings. Choosing the right vehicle category for your route — and reviewing our Coverage & Protection Options before you go — is the best way to avoid unexpected costs.
*Roadside assistance is available as an add-on at time of booking or at the counter.
Every Hertz Iceland location is staffed by English-speaking team members
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Hertz is a globally recognized name—the same trusted brand US travelers already know
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Choose from a wide range of automatic transmission vehicles
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Iceland is a top stopover and standalone destination for US travelers
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US, Canadian, and other English-speaking driver’s licenses are accepted
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Unlock the best Iceland car rental deals and discover flexible, convenient options for every adventure. Hertz Iceland offers special discounts, full-coverage protection plans, and long-term rental solutions so travelers can explore Iceland’s stunning landscapes with total peace of mind. Enjoy the perfect combination of freedom, safety, and value—our offers are curated to fit your journey, whether you’re road-tripping the Ring Road or visiting Iceland for business.
Welcome offer
Special Welcome Offer
Book your first car rental in Iceland and save 5% with code WEB5. Perfect for new customers exploring Iceland’s scenic routes for the first time!
Top Choice
ZERO excess coverage package
Drive with total confidence: all key insurance options included with our MAX coverage. Protect yourself from unexpected costs while you explore Iceland.
Local option
Iceland local Multi-Month Rental
Flexible rental plans for longer stays. Enjoy hassle-free, fully maintained cars—ideal for professionals, students, and extended travel in Iceland.
Save more!
Protection Package Offer
Drive around Iceland worry free and save 40% on our Protection Package.
Hertz Iceland adjusts rental car rates daily based on season, demand, and vehicle availability.
Prices are highest in the peak summer months (June–August) and lowest in the off-season (November–March), following the same pattern as other tourism services in Iceland.
For better rates, book early—especially for travel during popular periods—or consider shoulder seasons (April–May and September–October) to save.
Longer bookings always reduce your average daily price, so planning ahead can mean significant savings for your trip.
Whether it’s your first time in Iceland or you’re a returning traveler, Hertz Iceland makes driving easy and safe. See our Driving in Iceland guide for expert advice on road conditions, speed limits, and tips for year-round travel.
Iceland’s landscapes and seasons are unique—4x4s are best for highlands and F-roads, while compact cars are perfect for city and Ring Road trips. Browse vehicles by type to find the best fit for your itinerary.
All Hertz rentals include basic insurance, with add-on options for ZERO excess. Our emergency support is available 24/7, and coverage is designed for Iceland’s challenging weather. Learn more about insurance.
Have more questions? Visit our FAQ or contact our team for help with licensing, payment, pick-up and drop-off, or travel rules in Iceland.
Unlock your dream adventure in Iceland with expert local advice from Hertz. Our guides cover everything: from choosing the right rental car and finding breathtaking attractions, to understanding Iceland’s weather, nature, and road rules. Plan with confidence using our travel tips, local activities, detailed itineraries, and practical info—perfect for every traveler.
Get inspired for an adventure! Dive into the blogs travelers love most right now—packed with local insights, road trip secrets, winter and summer advice, and iconic must-see routes. Discover real experiences, expert driving tips, and the latest trends that help you plan the perfect Iceland journey.
Best Facts About Iceland: Plan Like a Pro
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Snow Tires in Iceland: Your Winter Road Guide
All about driving in icy and snowy conditions. Find out why snow tires keep you safe, Iceland’s winter road rules, and what to expect if you’re traveling in the cold season.
Iceland Temperatures by Region: Weather Planner
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How to Rent a Car in Iceland
Step-by-step guide for new visitors—booking, age requirements, must-have documents, insurance, and top vehicle tips.
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