Providing Car Rental in Iceland Since 1971 | 55 Years of Local Expertise

Start your Iceland road adventure with Hertz, the leading car rental company* for journeys big and small.

Whether you’re chasing the Northern Lights along the Ring Road, tackling highland F-roads in a 4×4, or picking up a compact car for a quick city break in Reykjavik, Hertz Iceland puts you behind the wheel of a modern, reliable rental car backed by more than 55 years of local expertise. Compare our fleet, check today’s rates, and book your Iceland car rental online in minutes — no hidden fees, no surprises.

Before you hit the road, discover our most helpful resources:
Iceland Driving Guide | Compare Rental Vehicles | Expert Travel Tips

Our Award-Winning Journey: We are proud to hold a 10-year streak of excellence, with consecutive nominations for the World Travel Awards from 2017 through 2026. 

^{*Hertz Iceland has been crowned “Iceland’s Leading Car Rental Company” in 2017, 2019, 2020, 2021, 2022, and 2025.}.

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Iceland Car Rental Fleet: Find Your Perfect Ride — Choose from our wide range of expertly maintained vehicles, including small cars best for solo trips, 4×4 SUVs, campers, motorhomes, and eco-friendly electric cars. Every rental is suited for Iceland’s roads and weather, giving travelers maximum comfort, safety, and flexibility on their adventure.

See our full Fleet

Whether it’s your first time in Iceland or you’re a returning traveler, Hertz Iceland makes driving easy and safe. See our Driving in Iceland guide for expert advice on road conditions, speed limits, and tips for year-round travel.

Get inspired for an adventure! Dive into the blogs travelers love most right now — packed with local insights, road trip secrets, winter and summer advice, and iconic must-see routes. Discover real experiences, expert driving tips, and the latest trends that help you plan the perfect Iceland journey.

• Why choose Hertz Iceland for your car rental in Iceland?
  Founded in 1971, Hertz Iceland has been helping travelers explore Iceland safely and comfortably for more than 50 years, growing into one of the country’s largest and most trusted car rental companies with locations across the island. As a long-established local franchise of the global Hertz brand, the team combines deep, real-world knowledge of Icelandic roads, seasons, and regulations with international standards in fleet quality, safety, and service. Our award-winning staff have been recognized multiple times by the World Travel Awards as Iceland’s Leading Car Rental Company, reflecting decades of consistent, reliable service for both international visitors and locals. Whether you’re searching for car rental in Iceland, Iceland car rental, or a simple rent a car Iceland option, Hertz Iceland offers genuine local expertise backed by a world-renowned rental network you can depend on, with Summer 24/7 airport service and nationwide support.
  Learn more about Hertz Iceland
• What types of rental cars are available at Hertz Iceland?
  Hertz Iceland offers a wide range of vehicles — 4×4 SUVs, campers, economy cars, compact models, vans, and luxury vehicles — for every type of car hire Iceland need. Each group is tailored to different travel needs and destinations across Iceland.
  Explore our fleet
• Which vehicles are best for Iceland’s terrain and varying road conditions?
  Consider when and where you’re traveling, seasonal weather, F-road access, and group size before you book a car for your trip. A 4×4 SUV is the top choice for comfort and safety across all road and weather conditions. For guidance, read our tips on vehicle selection:
  Car rental tips for Iceland
• What insurance and protection packages are offered for rental cars in Iceland?
  All Hertz Iceland rentals include mandatory Third-Party Liability (TPL) and Collision Damage Waiver (CDW), so every rental car leaves the lot with essential protection in place. Extra options such as Zero Excess Coverage are available. Please note: water damage, off-road driving, and river crossings are not covered.
  See our insurance options
• Is Hertz Iceland open for late night, early morning, and 24/7 rentals?
  Yes. Our Keflavík International Airport (KEF) arrival hall location operates 24/7 during the summer season for all scheduled arrivals and departures — ideal if you’re planning a car reservation around a late-night flight. In winter, our KEF arrival hall desk is open daily from 05:30 until 02:00 the following morning, covering almost all early-morning and late-night flights.
  Check KEF station hours
• Can I book one-way car rentals or flexible drop-off locations?
  Yes, one-way vehicle hire is available with a variable fee. Use the search widget and select “Return vehicle to a different location” for a quote based on your itinerary.
• What documents do I need for renting a car in Iceland?
  You’ll need a valid driver’s license, a credit card in your name, and a passport or national ID to complete your car booking. Age restrictions and additional info apply.
  Rental requirements
• Are winter tires and equipment always provided for Icelandic road conditions?
  Yes. All Hertz Iceland cars rented in winter are equipped with certified winter tires, either studded or non-studded, to match Icelandic road and weather conditions and ensure safe driving. In Iceland, winter tires must have a legal minimum tread depth of 3 millimeters between November 1 and April 15, and Hertz Iceland fits its winter fleet with tires that meet or exceed this requirement for all rentals during the winter season. Whenever conditions and vehicle availability allow, cars are equipped with studded winter tires for extra grip on ice, while non-studded winter tires are used where appropriate — so with any Iceland rental car you book, you can rely on having proper winter tires without needing to request them separately.
• What options are available for group travel and larger parties?
  Vans and minibuses are available for families and groups looking for vehicle booking beyond a standard car. Special driver licenses may be required for vehicles carrying more than nine passengers.
  See van & minibus rentals
• What is included in the rental price, and how do rates vary in Iceland?
  Rental prices include your vehicle, VAT, and basic coverages — so the car rental rate you see is close to what you’ll pay. Rates are highest in summer (June–Aug) and lowest in winter (Nov–Mar, excluding holidays). Flash sales and special offers may be available.
• What are Hertz Iceland’s payment, deposit, and fuel policies?
  Hertz Iceland offers two main payment options: “Pay Now” for a discounted prepaid rate, or “Pay Later” where you pay at pickup at the standard flexible rate — flexibility that makes it easy to book a car the way that suits your trip. No separate rental deposit is charged, but a valid credit card in the driver’s name is required at pickup as security for any unpaid extras, tolls, or potential fines. The standard fuel policy is full-to-full: your car is handed over with a full tank and should be returned full. To avoid additional refuelling and service fees, it is strongly recommended to refill the tank to full before drop-off; otherwise, Hertz Iceland will refuel the car and charge both the fuel and an extra service cost.
• Can young drivers under 25 rent cars from Hertz Iceland?
  Yes, drivers aged 20 and up can hire a car in selected vehicle categories. Check restrictions by car type.
  Driver age requirements
• What should I know about Iceland traffic laws and off-road driving restrictions?
  Off-road driving is strictly illegal in Iceland, and all drivers must stay on marked roads and official tracks at all times, even with a 4×4, to avoid heavy fines and serious damage to Iceland’s fragile nature. Headlights must be on at all times, day and night, seat belts are compulsory for every passenger, mobile phones may only be used with hands-free, and you must always respect local speed limits and warning signs, especially on gravel roads, single-lane bridges, and F-roads.
  Read more about Iceland traffic laws and regulations
• How do I make a car reservation with Hertz Iceland?
  Making a car reservation is simple: select your pick-up location, dates, and vehicle category on hertz.is, then choose “Pay Now” or “Pay Later” to complete your car booking. A confirmation is sent instantly by email, and most bookings can be adjusted later if your plans change.
• Does Hertz Iceland offer hybrid or electric vehicles for rent?
  Yes, a growing selection of hybrid and electric vehicles is available for travelers seeking a more eco-friendly rent a car Iceland option. These are best suited to shorter routes such as the Golden Circle and South Coast, where charging infrastructure is more reliable.
  Explore our fleet
• How do I choose between a 2WD and 4WD rental car in Iceland?
  Choose a 2WD rental car if you’re sticking to paved roads like the Ring Road, Golden Circle, or South Coast. Choose 4WD if you’re traveling in autumn and winter (Sept–April), or heading to the Westfjords, or planning to drive any F-road or gravel route in summer, where extra traction and ground clearance matter.
  Explore our fleet
• Can I cancel or modify my Hertz Iceland car rental booking?
  Most “Pay Later” bookings can be cancelled or modified free of charge up until pick-up, giving you flexibility if your itinerary changes. “Pay Now” prepaid rates may carry cancellation restrictions, so check your specific rate terms at the time of car booking.
• What happens if my rental car breaks down or needs roadside assistance in Iceland?
  Every Hertz Iceland vehicle hire includes access to nationwide breakdown assistance and partner garages. The cost of towing is not covered by Hertz unless you opt for the roadside assistance service when picking up the car at the rental desk.
  See roadside assistance and coverage options If you experience an issue on the road, call the 24/7 emergency support number provided with your rental agreement, and the team will guide you through next steps wherever you are in Iceland.
• Is damage from illegal driving, traffic violations, or river crossings covered?
  Damage caused by illegal driving, breaking traffic laws, river crossings, and similar circumstances is not covered under standard rental coverage.
  See full coverage details