If you’re in the process of planning a trip to Iceland then you’re probably already daydreaming about the hot spring, volcanoes and glaciers you’re going to see on your adventure.
However, a consideration that is often overlooked when prepping for a vacation is where you’re going to stock up on supplies. Grocery shopping is a critical component of keeping your trip smooth and budget-friendly, especially in a pricier destination like Iceland.
Whether you’re picking up some beverages and snacks for your road trip or grabbing ingredients for a recipe to cook at your rental, knowing where to go grocery shopping in Iceland makes a big difference. In this guide, we will explain how grocery shopping works in Iceland, which are the best grocery stores, some insider tips and even highlight some of the local foods that you should try.
Is Food Expensive in Iceland?
Yes, food in Iceland is generally more expensive than in many other countries, especially compared to countries like the United States, Latin America or Asia. Iceland is an island, and the climate and Iceland landscapes make it hard to grow crops. For this reason it is necessary to import a significant majority of food, and the cost of importing goods drives prices higher. However, if you plan strategically and choose the right stores you can substantially reduce your food expenses during your trip.
Here’s a rough idea of food prices in Iceland:
- Milk (1 liter): 175–200 ISK (~$1.30–$1.50)
- Eggs (12-pack): 500–600 ISK (~$3.50–$4.50)
- Bread (loaf): 400-600 ISK (~$3-$4.40)
- Lamb (per kg): 2,500–3,500 ISK (~$19–$27)
- Beef (per kg): 3,500–5,000 ISK (~$27–$38)
- Rice (per kg): 500–600 ISK (~$3.65–$4.40)
- Bananas (per kg): 350–400 ISK (~$2.50–$3)
These prices can vary depending on where you shop, so choosing the right grocery stores can make a big difference, especially for travelers who are trying to stick to a budget.
Icelandic Supermarket Chains
When it comes to buy groceries in Iceland you’ll find many different options catering to different needs and budgets. The four most popular supermarkets are Bonus, Krónan, Netto, and Hagkaup.
Bonus is known for being the cheapest option, so it’s perfect for people who are looking to keep expenses as low as possible. Krónan is another budget-friendly choice but typically has more variety than Bonus, including a wider selection of produce and organic options. Netto is a mid-range option, which has a bigger selection of products and also sells household goods, while still being priced fairly (as far as Icelandic prices go).
And lastly, Hagkaup is a premium supermarket, which has a wide range of groceries, clothing, electronics, and more, but at a higher price than the other options.
On top of these well-known chains, you’ll find many local supermarket options in the more remote areas of the country. For example, Kjörbúðin can be found in North Iceland, and the Westfjords, providing groceries to people who don’t live near the major chains.
Map of Supermarkets and Grocery Stores in Iceland
Budget Supermarkets in Iceland
There are so many incredible things to do in Iceland, so you’ll likely want to save your money for excursions and Iceland attractions, rather than using up your budget on food. For that reason, visiting budget supermarkets can really help bring down the cost compared to going to more speciality shops. In larger towns like Reykjavik and Akureyri, you’ll find several options, with Bonus and Krónan being the best for budget options.
Krónan
Krónan is one of the best options for travelers who are looking for affordable food options without sacrificing variety. It offers more product options than Bonus, including a larger selection of fresh produce, frozen goods, and organic products.
The chain supports small food producers and Icelandic farmers, offering more specialty and healthy products. The supermarket has even been recognized for its efforts in sustainability, introducing practices like reducing food waste, cutting down on packaging waste, and adding recycling stations.
While the majority of Krónan stores are located in the capital city region near Reykjavik you’ll also find stores in Selfoss, Reyðarfirði, and Hvolsvöllur. Most of the stores have long opening hours, typically from 9 AM to 9 PM.
Bonus
Bonus is the cheapest grocery store in Iceland, making it a popular choice for both budget travelers and locals. The selection of food items is known to be more limited than Krónan, however, it has all the basics that you need, from bread and eggs to frozen foods and meat. If you want to keep your costs as low as possible, then Bonus is your best bet. The focus of the store is on providing essentials at affordable prices.
With its well-recognized piggy bank logo, Bonus stores are easy to find in Reykjavik, along with a few locations on the Reykjanes peninsula and along the Route 1 Ring Road if you’re heading towards South Iceland. Bonus stores typically open from 10 AM to 7 PM or 8 PM, but this can vary depending on the location.
Mid-Range Supermarkets in Reykjavik
For those who are looking for a broader selection of food items and are willing to spend a little more to get the specialty items they want, then Netto and Hagkaup are for you. They both offer a wide variety of products, including imported goods.
Netto
Netto is a convenient option for travelers who are looking to strike the balance between a decent price and variety of items. Netto is a cross between a grocery store and a department store, so you can also find household products as well, like cleaning supplies and personal care items.. The prices at Netto are typically going to be higher than at Bonus or Krónan, but there is always a chance of scoring a discount if you keep your eyes open.
Another great thing about Netto is how well its locations are spread around the country. Similarly to the other supermarkets, the majority of them are concentrated around Reykjavik. However, Netto also has locations in the Westfjords, Höfn, Húsavík, Egilsstaðir and more. Some of the Nettos in Reykjavik also stay open until 12 AM.
Hagkaup
Hagkaup is Iceland’s premium supermarket chain, offering a huge range of products including groceries, clothing, electronics, and household items. It’s Iceland’s only hypermarket chain, operating larger format stores than any of the other chains. Prices are higher, but the selection is better, with many international brands and gourmet items. For locals, it’s popular with families who are looking for the convenience of buying everything in one place.
Almost all the Hagkaup stores are in Reykjavik, except one that is in Akureyri, and a few of the branches are even open 24/7.
Expensive Supermarkets and Convenience Stores in Iceland
If you’re looking for convenient stops or speciality items there are many smaller, high-end stores in Iceland. Convenience stores will typically have longer hours, making great options for picking things up late at night or early in the morning before heading out for an excursion. But keep in mind that this convenience generally comes with a higher price tag.
10/11
10/11 is a convenience store chain you’ll only find in Reykjavik (besides the one located in Keflavik airport). They carry a variety of classic convenience goods like snacks, drinks, basic groceries, and ready meals.
Although the prices are much higher than at the supermarkets, the 10/11 stores are open 24/7. This is a key selling point of 10/11 stores because, in Iceland, it is not common to find shops with such extended hours. The locations are also conveniently located near to tourist hot spots and hotels.
Krambúðin
Krambúðin is another convenience store chain offering a mix of grocery items and specialty products. While the prices are high, Krambúðin stores are much more widespread, and in some areas, they might be one of your only options. Different from 10/11, Krambúðin will also usually have some produce and more packaged food options. Depending on the location and store size, some of the locations may also serve fresh baked goods.
You’ll find Krambúðin locations all around Iceland, including the Westfjords, North Iceland, and even in smaller towns like Laugarvatn and Flúðir, where the Secret Lagoon Iceland is located.
Tips for Grocery Shopping in Iceland
Grocery shopping in Iceland can be a breeze if you know where to go and when to shop. Here are some tips to help you make the most of your grocery shopping experience:
- Plan your stops: If you’re driving around Iceland, it’s important to plan your grocery store stops along the route. There are long stretches of road where you may not find a place to stop easily, so it’s a good idea to know when and where you will stock up on supplies.
- Shop at off-peak hours: To avoid crowds, especially if you’re visiting Iceland in the summer, aim to shop when the stores first open or just before they close. This is particularly helpful in Reykjavik, where supermarkets can get busy with both locals and tourists.
- Check store hours: Supermarkets in Iceland don’t always keep the same hours, so it’s a good idea to check their opening times on Google before heading out so you don’t end up arriving too early or too late.
- Choose the right stores for your needs: When shopping in Iceland it’s all about being strategic in order to get the best deals. If you’re craving a specialty item, like an imported cheese or unique sauce, you can get it from Hagkaup. But then head to Bonus for your more basic essentials.
- Try local Icelandic foods: Don’t miss the chance to try local Icelandic foods available at grocery stores, such as Skyr (a yogurt-like dairy product), smoked lamb, and local cheeses. Keep an eye on the packaging to make sure that it is actually produced in Iceland to ensure you’re getting the real deal.
Grocery Shopping and Self-Driving in Iceland
In order to fully experience Iceland and everything it has to offer you need to rent a car and drive around Iceland yourself. Having a rental car gives you the freedom to explore the country on your own schedule, and adapt your Iceland itinerary as you go. It also means you can easily stop at grocery stores and supermarkets along your route whenever you want, allowing you to stock up on food and snacks without worrying about transportation.
When you’re planning out your route, you should consider where grocery stores are located along the way. Major towns like Reykjavik, Akureyri and Vik will have a few options to choose from, so plan to stop there before heading into more remote areas like the Iceland Highlands where food options are limited. Not only will this save you money but it will also ensure that you have access to food and supplies throughout your entire road trip.
Additionally, having a Iceland rental car helps you stay on budget, since you can pack up a cooler with groceries and bring your own lunches to enjoy along the way or at scenic picnic spots, instead of having to rely on expensive restaurants.
Shop Like a Local at Iceland Grocery Stores
Grocery shopping in Iceland can help you save a ton of money when traveling in Iceland, while allowing you to experience what it’s like to live like a local in the country. With these Iceland grocery store tips you’ll be able to find everything you need, from the budget-friendly basics at Bonus to the speciality items at Netto.
Book your rental car online with Hertz Iceland so you can can stop and pick up groceries whenever it suits you best, meaning you can shop strategically and save money while making the most of your time in Iceland.
